Content Matters: Jeff Bezos, the Washington Post, and the Future of Journalism

Sean Ketchem, PhD

The surprise announcement that the Graham family is giving up control of the Washington Post to Jeff Bezos seems to signal another tolling of the bell in the death knell of journalistic content: lack of readers and relevance in the commercially all-important 20-30 demographic segment. But in fact, it is a sign that content is healthier than ever: it’s the financial model behind newspapers that is in need of tinkering.

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