Google To Feature Longform Journalism In Search

Draper's Den

Google will now begin to feature in-depth reporting and longform writing in their search queries.

Where the default Google search on any given topic brings up recently written news, the company will now cater to users who are looking for more thoughtful coverage on a subject. As Hamish McKenzie of PandoDaily explains, Google has enabled a kind of Twitter-style news consumption. This is where the most prominent stories Google offers are always the stories that were written up moments earlier, or stories that were extremely popular within the current news cycle.

The advantage of this style is that it provides readers with the news of the day, the word of the moment without much fuss. The downside, though, is that other kinds of journalism, the kinds that take longer to produce, or that don’t link strongly to the events that are happening THAT DAY are crowded out. This mode…

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